Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Whether you’re a seasoned creator or just starting out, read The Creative
Continue reading8 Holiday Gifts for the Content Creator in Your Life
As marketers, we know that marketing according to data points alone isn’t enough to get meaningful engagement for your business—that’s the job of a buyer persona. And, while demographic survey
Continue readingHow to Create Detailed Buyer Personas for Your Business [+Free Persona Template]
Let‘s talk AI. We’ve all dabbled in it, been awed by its potential, and maybe even been a bit overwhelmed. Our State of AI Report found that one in five
Continue readingThe Complete Guide to AI Transparency [6 Best Practices]
Like many others, I get dozens of emails a day. If the subject line’s irrelevant to my interests, I’m scrolling by and ignoring it. Or, worse, I might click on
Continue readingTop Behavioral Targeting Tools Marketers Should Know About
Remember when being a “creator” was a laughable teen pastime? Now, consumers are largely trusting influencers over brands, creators are taking over brand marketing teams, and the industry is only
Continue reading2024 and Beyond: 7 Insights for Thriving as a Creator, Straight from the Experts
Facebook is home to nearly 2 billion monthly active users, so it’s safe to say that having a compelling Facebook Business Page is essential for any company looking to bolster
Continue readingHow to Design an Engaging Facebook Business Page [+ Tips]
I’ve abandoned numerous websites that were crammed with excessive text and bulky images due to their challenging navigation and overly bookish appearance. Being both a marketer and a customer in
Continue reading24 Best Free Marketing & Sales Icons for Your Website or App
On average, Facebook is home to over 3 billion daily active users — from CEOs to students to companies. And while the community is clearly there, connecting with them from
Continue reading16 of the Best Facebook Ad Examples That Actually Work (And Why)
Optimizing your website to generate leads is a no-brainer. However, it’s not as simple as throwing a “Click Here” button on your home page and watching the leads pour in.
Continue readingHow to Create a Lead Generation Website: 9 Simple Optimizations
I’m willing to bet that you, as a marketer, you have experience with email marketing and SEO. If you’re a beginner, you’ve at least heard of both strategies and maybe
Continue readingEmail Marketing vs. SEO: What You Need To Know for 2024 (New Research)